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1) Which of the following age groups do you fall into? (If younger 24 discontinue the survey)
25-34 35-44 45-54 55+
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2) Personally, I find that there is often very little on the radio that I like to listen to.
Strongly Agree Somewhat Agree Somewhat Disagree
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3) I would listen to the radio more often if the programming I liked were available.
Strongly Agree Somewhat Agree Somewhat Disagree
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4) Most radio stations offer similar types of programming.
Strongly Agree Somewhat Agree Somewhat Disagree
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| How important would you say the following are to you in choosing the station you listen to? |
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5) News and Information on what's happening across Canada.
Very Important Somewhat Important Not Very Important
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6) News and information on what's happening locally and regionally.
Very Important Somewhat Important Not Very Important
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7) News and information on what's happening around the world.
Very Important Somewhat Important Not Very Important
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8) If a new radio station format was launched in your area that played artists like Nora Jones, Jeff Healey, Colin James, Van Morrison, Sarah Harmer, Stevie Ray Vaughn, The Band... would you listen?
Very likely Somewhat likely Likely Not likely
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9) Are you...?
Male Female
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10) How many hours per week do you spend listening to the radio? {This will give us some CUME information}
1-5 6-10 11-15 16+
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11) How many radio stations in your area can you recall play all Blues format? {This should result in an overwhelming number}
1 2 3 None
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12) If an all Blues format radio station existed in your area would you increase your time listening to the radio?
Very likely Somewhat likely Likely Not likely
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13) Other than radio, where can you hear all Blues format programming?
The internet Television A bar or club I dont know
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14) If a new format radio station were launched in your area would you?
Definitely Listen Probably listen Maybe listen Never listen
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15) What impact does the local Blues Festival have on society?
Very Positive Somewhat Positive Positive Negative
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