By Lindsey Cole With files from Lauren Gilchrist

The competition is getting fierce for the 96.7 spot on the FM dial.
An 11th station is vying for their chance at getting the spot in the Peterborough and Kawartha Lakes area, hoping they will be able to create an entirely Canadian blues channel.
DAWG FM recently filed an application with the Canadian Radio-Television and Telecommunications Commission (CRTC) for a license to operate 96.7 FM.
“What we're trying to do is bring the blues format to commercial radio,” says Robyn Metcalfe, the vice president of programming for DAWG.
“A lot of people get their start in blues. We wanted to give them a voice.”
The station will feature community news, local sports, traffic, as well as new and local blues music.
“It's something that hasn't been done yet. We're going to try something different,” she says.
The play list would include 40 per cent Canadian blues content and 30 per cent emerging artists.
“There's such a great music scene in Peterborough and the Kawartha Lakes area.”
DAWG FM joins 10 others in the fight for the spot, including local station 980 KRUZ, which is currently known as CKRU on the AM band and plays a mix of songs from the '60s. '70s and '80s.
When asked about the competition, Ms Metcalfe chuckled and said a little competition can go along way.
“I think competition is great. It makes me work a little harder. We're putting in 110 per cent. We're hoping for the best but expecting the worst. If we don't get the licence we are better people for going through this process.”
Currently the station is collecting letters of support from the community, and is also collecting research and information about how Peterborough and Kawartha Lakes feel about a blues station in the area.
“We're getting a lot of positive feedback,” she adds.
DAWG will take this feedback to the commission, who will hold a hearing regarding DAWG's application, as well the other applicants, at 9:30 a.m. on Dec. 10 in London, Ontario.
For more information about DAWG FM visit www.bluesincanada.com

Source: http://mykawartha.com/article/20954